Highlights
The sports industry is currently undergoing a disruptive process in which all the management and business procedures and/or models are being transformed.
The Master in Sports Technologies and Digital Transformation has been designed by prestigious and highly regarded executives and professionals who are leaders in the field of innovation and digital transformation in the sports industry. Its purpose is to answer the need for qualified professionals in this process and of the future most demanded job positions in the industry: AI/machine learning specialist and data analyst, as per The Future Of Jobs Report 2018 by the World Economic Forum.
The aim of this master’s programme is to provide students with a practical and in-depth knowledge of how to work with and make the most of the latest technologies used in sport—from data analysis to virtual reality, and blockchain to geolocation—while taking into account the importance of applying the right strategies to obtain the best possible performance from them.
| Campus-based |
English
|
| Alcobendas |
60 ECTS |
| Start: 24 oct. 2022 |
Title issued by Universidad Europea de Madrid |
| 9 months |
School of Sports Sciences |
| Private degree |
Real Madrid Graduate School - Universidad Europea |
Why studying this Masters Degree in Sports Technologies and Digital Transformation?
This unique program is designed to train the future professional leaders of the sports industry and its disruptive digital transformation, responding to the necessity of qualified professionals in regard to these new technologies.
Innovative academic quality
The programme is made up of international experts experienced in Industry 4.0 and digitally transforming businesses, as well as recognised professionals from the world's leading sports entities. Students will also have the opportunity to learn first-hand about the business and transformation model used by Real Madrid C.F. from its professionals. A unique master’s programme to help you become a leading professional in the sports industry of the future.
Professional orientation
During the master’s programme, students will be in direct and constant contact with highly renowned professionals from the sports and the new technologies industries, creating a unique international networking opportunity. In addition, this programme aims to boost your entrepreneurial spirit and you will be advised by top professionals for your own business adventure.
Professional internships are a must
During the programme, you will be encouraged to participate in real projects. The Master’s Final Project is beneficial for your professional development as you will have to create your own entrepreneurial idea, guided by top professionals, or you can complete an Innovation Consulting Project with a real sports organisation.
Apart from this, 100% of students will enjoy professional internships where they can work on different innovation projects developed with Real Madrid C.F. through Real Madrid Next, and a network of innovation and technology companies cooperating with the club in this area.
Renowned teaching staff
Our teaching staff is composed of highly renowned professionals from the sports and new technologies industries. Outside of the classroom, students are able to enjoy multiple visits to top companies in order to learn about new technologies and digital transformation from their executives. Several Real Madrid C.F. executives, from marketing to innovation departments, form part of the teaching staff.
Beside Real Madrid executives you will have access to professionals and experts in each field of the Master, includiing those in Artificial Intelligence from Olocip, CEOs & Founders of Sports Tech Companies, Real Madrid Partners in different projects. In summary, all leaders in the transformation process of the sports industry.
An in-depth look into Real Madrid C.F.’s transformation and innovation process.
This master offers the student an in-depth look into Real Madrid C.F.'s transformation and innovation process. At a time like this, with all the processes of transformation, the renovation of the stadium and various innovative projects within the Club, Real Madrid is making a strong commitment to digital transformation and innovation, and you will have the opportunity to live it from the inside.
Students will have the chance to participate in real transformation and Innovation projects at Real Madrid CF together with Real Madrid NEXT, the club’s iniciative to transform the club in all relevant areas together with 4.0 technology companies and start-ups. Beside this Real Madrid NEXT professionals and its partners will share their projects, knowledge and experiences with our students at the classrooms.
Live the Real Madrid experience
Enjoy exclusive experiences with Real Madrid C.F., including the White Week event, professional visits, live sporting events, networking events and a unique international trip.
A prestigious school
The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.
Study plan
A unique programme developed by top professionals in new technologies and the field of sports to train the future leading professionals of the sports industry.
Master in Sports Technologies and Digital Transformation, What’s About?
The sports industry is currently undergoing a disruptive process in which all the management and business procedures and/or models are being transformed thanks to new technologies. These innovative processes are affecting every aspect of the industry.
The Master in Sports Technologies for the sport business has been designed by prestigious and highly regarded executives and professionals, leaders in the field of innovation and digital transformation in the sports industry.
In 2018, reports such as The Future Of Jobs by the World Economic Forum pointed to how some of the most in-demand professionals in the coming years will be those related to the field of technology and innovation: Data analysts, AI and machine learning specialists, digital transformation specialists, etc.
This aim of this master’s programme is to provide students with a practical and in-depth knowledge of how to work with and make the most of the latest technologies used in sport—from data analysis to virtual reality, and blockchain to geolocation—while taking into account the importance of applying the right strategies to obtain the best possible performance from them.
This new paradigm requires trained professionals who are able to handle change and who have a deep understanding of what innovation means and of the key processes and strategic abilities needed to implement effective disruptive processes, according to each situation and context.
The programme is made up of international experts on Industry 4.0 and on digitally transforming businesses, as well as recognised professionals from the world's leading sports entities.
Students will also have the opportunity to learn first-hand about the business and transformation model used by Real Madrid C.F. from its professionals. Special attention will be given to the Club’s transformation team and other employees who will participate in the implementation of real cases and training projects within the daily operation of the Club.
This programme will end with a week of trips, workshops and meetings with top-level directors in London, an innovative hub in Europe.
This master’s will allow students to both develop their skills as an entrepreneur and have the support of its teaching staff to further their own business adventure.
Module 1. Introduction to tech and innovation in sports industry
- Ecosystem of the sports industry from a business perspective
- Sports industry and technology
- State of art and trends
- Global Sports tech Overview
- Sports entities operations Area
- Sports entities performance Area
- About Governance & Legal
- Real Madrid Next Tech & Innovation Overview Case study
Module 2. Sports Performance
- Training
- Methodology
- Scouting and performance analysis
- Scouting and performance analysis
- Sensors: GPS, local positioning system, pulsometer, sweat sensors
- Artificial ntelligence performance analysis football
- Artificial ntelligence performance analysis Basketball
- Artificial Inteligence Tennis (Computer Vision systems)
- Real Madrid Case Study
Module 3. Health, wellnes and injury prevention
- Injury prevention and treatment
- Chiropody
- Nutrition
- Genetics, Microbiome, and Physiology in Sports
- Artificial Intelligence: How can be implemented
- Real Madrid Case Study
Module 4. Marketing
- Digital marketing
- Social media
- Fan Engagment
- Physical Store
- Sponsorship
- Artificial ntelligence: How can be implemented?
- Real Madrid Case Study
Module 5. Audiovisual content
- Technologies applied to Sports communication
- Sports media and technology
- Sports Production: Streaming
- eSports
- Artificial ntelligence: How can be implemented? (Computer Vision)
- Case Study Real Madrid Audiovisual content
Module 6. Smart Venues
- Cybersecurity and technological infrastructures
- Organization of a major sporting event
- Stadium and arenas design
- Innovation in Sport Events
- VR and AR
- Pricing, ticketing
- Artificial Intelligence: How can be implemented?
- Social cases
- Real Madrid Case Study: Automation of the playing field (how do you remove the grass...?)
Module 7. Social Area
- Foundation
- RSC Projects
- Sustainability
- Artificial Intelligence: How can be implemented?
- Real Madrid Case Study
Module 8. Sport technologies contextualization
- Big data in sports, Data source and types of data in sports
- Garbage in - garbage out
- Business Intelligence
- From BI to AI
- AI as a driver of a new industrial revolution
- What is AI?
- What can and cannot machines do?
- Impact of AI on sports
- AI ladder
- AI Areas
- Real Madrid Case Study Blockchain y Ticketing
Module 9. Leading and managing the innovation
- Entrepreneurial Mindset in Sports Innovation
- Methodologies and Tools to generate Innovation
- Leading, Planning and Implementing the change:SIA Project
- AI Differential Value digital transformation
- Case Studies: N3XT Sports
- Case Study: Real Madrid
Employability and Internships
Internships are a key part of your education. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular, which you can do on a voluntary basis.
The Master in Sport Technologies and Digital Transformation will offer you several professional opportunities thanks to the international networking that you will be able to develop in the classroom, the professional visits to top entities and the professional challenges and internships in which you will be involved.
All of our students will enjoy training periods at Real Madrid Next, cooperating with the Club’s initiative to promote technologies and digital innovation in all aspects of the Club. You will be also challenged to develop innovation consultancy projects for different sport entities and be pushed to move forward with your entrepreneurial spirit.
If you want to gain extra work experience before finalising your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose, but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.
Professional Opportunities
This programme is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport.
In 2018, reports such as The Future Of Jobs by the World Economic Forum pointed to how some of the most in-demand professionals in the coming years will be those related to the field of technology and innovation: Data analyst, AI and machine learning specialist, digital transformation specialist… this trend will affect also the sports industry, which is engaged in a transformation process.
All of our students will enjoy training periods at Real Madrid Next, cooperating with the Club’s initiative to promote technologies and digital innovation in all aspects of the Club. You will be also challenged to develop innovation consultancy projects for different sport entities and be pushed to move forward with your entrepreneurial spirit.
The next steps to take
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