Escuela Universitaria Real Madrid Universidad Europea

Master in Sports Journalism and Communications


A comprehensive master’s degree that fully immerses students into sports journalism and helps them discover how it constantly adapts to the current media environment. They’ll analyse how the industry’s professional and social dimensions have evolved nationally and internationally, including its legal and economic aspects from a practical perspective.


Villaviciosa de Odón 60 ECTS
Start: 24 oct. 2022 Title issued by Universidad Europea de Madrid
9 months School of Sports Sciences
Private degree Real Madrid Graduate School - Universidad Europea


Why study a Master in Sports Journalism and Communications?

Seize the chance to study an international programme that enables you to develop all-round communication and journalism skills to get ahead in the sports media world—no matter what area you choose to go into.


Academic quality

The study plan has been developed alongside the Real Madrid Communications Department and other leading professionals from the sports journalism world.


Professional orientation

You'll have the chance to carry out an internship at Real Madrid C.F. You’ll take part in activities at the club’s media department including Real Madrid TV, press offices, the digital department, the communications department or the Real Madrid Foundation.


Renowned teaching staff

Professors are skilled professionals, correspondents and TV and radio broadcasters at clubs, news agencies, social networks, digital media and more, and share their extensive experience with students. More than 10 professors work for Real Madrid C.F.


International vocation

During this program you will have the chance to live an international experience in a field trip to Switzerland where you'll visit some of the most relevan Sport industry entities such as: FIFA, UEFA, TAS…


International and specialized networking

That results into a high level of employability, since you will share this experience with colleagues and professors from more than 50 nationalities, coming from all around the world.


Live the Real Madrid experience

Enjoy exclusive experiences with Real Madrid C.F., the White Week, professional visits, live sport events, networking eventos and a unique international trip to Switzerland where you will visit some of the most renowned sports entities and meet their Executives.


Best in-house facilities and equipment

Discover our journalism classroom with an agency service, television studios with a set, production control, virtual set and video editing booths with AVID and Final Cut systems, three radio studios complete with digital mixers and a content management system for current broadcasting, video cameras, photographic cameras and accessories for news coverage of different sports events.


A prestigious school

The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.


5 areas covered

This master’s offers you a multimedia view of sports journalism and communications, everything from print, TV and radio to digital journalism and social networks.

More than 20 internships

At Real Madrid live sport events for you to work closely with Real Madrid Communications Department

1 international trip

Enjoy a unique trip to Switzerland where you'll visit international sports organisations, such as FIFA and UEFA, and meet their executives.

Study plan




  • Featuring a series of lectures and opportunities for students to create their own radio and television programmes and blogs, take photographs, edit videos, cover sports events and make video reports.
  • Students shall hold open discussions with sports personalities and prominent media professionals. Thanks to role-play exercises, students shall be exposed to real-life experiences faced by professionals in sports reporting: press conferences, interviews, communication strategies in the event of crisis and more.
  • This programme has a cross-platform approach, training students in journalistic work covering areas such as:
  • Print journalism. Key aspects of print and digital sports media production, showing students the techniques and challenges needed to write engaging chronicles and articles, always acting in accordance with the code of ethics of the journalism profession.
  • Television and sport. Methods and specific techniques in the broadcasting of sporting events, including interviews, anchoring, editing and production of specialised content for audiovisual platforms.
  • Sports radio. The creation of a weekly radio programme shall guide students through programme production, technical basics, presentation, interviews and radio commentary of sporting events.
  • Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities. A multiplatform approach is a must in the business, and this is reflected throughout our programme.
  • Communication management in sports organisations. Students are taught how to master the key aspects of managing the press and communication department of a sports organisation (club, federation, agency, etc.). They’ll understand the fundamental aspects of its communication and decision-making strategies, considering the implication of any approach when working with sports personalities and the media. Students shall constantly reflect on the sports environment—a vital element when deciding communication policies.


Module I. The sports journalism world

  • Social aspects associated with sport.
  • New trends and current status of the sports market.
  • Legal bases of sports.
  • Economic bases of sports.


Module II. Print journalism

  • News genres in sports journalism.
  • Print and digital sports newspapers. Information on football and other sports.
  • Sports writing in the general media.
  • Regional editions. Specialist magazines. Multimedia environments.
  • Agency sports journalism. Internet and combined editing.
  • Photography in sports newspapers. Digital design and layout.
  • Reporters and special correspondents. Coverage of major sports events.
  • Columnist. Evolution and style of sports columns.
  • Investigative and data journalism in sport.
  • The transfer market in the world of football.


Module III. Sports radio

  • History of sport on the radio in Spain.
  • Sport of the radio today.
  • Technological world of today’s radio. Digital content management system and mixer.
  • Multi-connection programmes. Sports Carousel.
  • Sports radio production.
  • Daily sports programmes.
  • Radio sports commentating.
  • Radio sports interviews.
  • Sports and their association with the radio.
  • Sports radio and advertising.
  • The voice as a communicative tool.


Module IV. Television and sport

  • Current television industry.
  • Television audience indicators and workflows.
  • Broadcasting rights and relaying of sports events.
  • Use of digital camera and lighting equipment.
  • Video editing and post-production in television. Editing in Avid.
  • Production of sports television formats.
  • Production of sports events.
  • Creation and development of sports television programmes.
  • Preparation of television reports.
  • Television presenting. Auto-cue and body language.
  • Television sports commentating.
  • Television sports information. Sports information models, debate, opinion, interviews and correspondents.


Module V. Digital journalism and social networks

  • Online media world.
  • Social networks and new trends.
  • The world of sports blogs. Activities and case studies.
  • Technological applications in sports journalism.
  • Sports website structure.
  • SEO positioning in sports journalism.
  • Control tools in the use of social networks.
  • Social network strategic analysis.
  • Community manager sports media.
  • Digital marketing on social networks.
  • Personal branding and online reputation.
  • Advertising strategy in digital media.
  • Big Data and viewing data in the world of sport.
  • Analytics, assessment and metrics.


Module VI. Management in sports communication

  • Organisational chart and task distribution in a sports club (publications and communication).
  • Sports marketing.
  • Communication and managerial skills (leadership, decision making, negotiation and crisis management).
  • Professions and sports professionals (writing for the radio, the web, press agencies, Real Madrid City training complex and Real Madrid C.F. football and basketball press departments).
  • Carrying out press conferences. Relations with sports personalities.
  • Sports protocol.


Employability and Internships

Internships are a key part of your education, that’s why in this programme 100% of students have the opportunity to carry out internships in collaboration with the Real Madrid Communications Department, working together in all Sports Live Events of the Club’ teams, beside this you’ll may access to many other sports media companies.

Acquiring experience and putting into practice what you have learnt during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and have registered before you start the internship. Both the company and a professor on your course shall monitor your progress on the internship and provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before finalising your university studies, you are welcome to carry out extracurricular internships. You can do an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you acquire throughout your degree, the more you will benefit from an internship.


Professional oportunities

Sports Journalism and Communications graduates are well-placed to take on exciting roles in the media and communications world. Thanks to our close ties with Real Madrid C.F. and other renowned professionals from the sporting industry, our faculty members ensure students receive a comprehensive and fully updated education that enables them to join the professional world as experienced professionals.

Graduates take on roles in the sports industry at entities such as clubs, federations, agencies and more.

  • Print Press
  • Digital Media
  • Freelance Journalist
  • Press and Communications Departments
  • TV
  • Press Agencies
  • Marketing Agencies
  • PR Agencies
  • Media Consultant
  • Personal Brand Consultant


The next steps to take

Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.

1 - Access test

Start your process by calling +34 911 128 850 or you can make the "application for admission" in the link that you will find below.

2 - Place reservation

Once admitted you can pay your reservation to guarantee it.

3 - Enrollment

Bring the necessary documentation to formalize your registration.