Clupik acquires Esportter to further boost digitalisation in sports organisations

Clupik, a Madrid-based startup dedicated to the digitalisation of sports clubs and organisations, has acquired Esportter, a Basque startup that offers innovative software, products, training and services in the sports industry.

With this acquisition, Clupik aims to increase its client portfolio and gain greater exposure in the market, offering digital solutions for all types of entities and professionals in the sector.

Both companies share a mission to bring value to the industry through technology and innovation. With the acquisition of Esportter, Clupik will have greater reach in Spain and Latin America and will be able to offer transversal solutions to its existing customers. Clupik will therefore continue to provide more resources to help sports professionals drive the digital transformation of their organisations.

Esportter has a marketplace with more than 40 digital solutions for sport, where it connects suppliers of products, services, software and training with clubs, professionals and other sports organisations. Since its founding in 2018, it has helped more than 5,000 sports organisations find solutions that fit their needs.

The acquisition also includes Esportter Media, a blog for sports club managers with more than 60,000 monthly visits and reach in more than 20 countries. This section will be renamed Clupik Media, where all kinds of resources on sports management and technology will be offered to professionals.

Sport leads the growth in digitalisation

In recent years, sport has been one of the least digitised sectors, especially in amateur and training sport. However, over the last 5 years it is one of the industries with the highest rate of digitalisation.

Four years ago, only 5% of clubs were using a management tool in their club, and by the end of 2021 the number of digitised clubs was already 11%. "Clubs are starting to demand tools adapted to their needs, and it is no longer enough to use excel, a static website and accounts on social networks" says Álvaro Herranz, CEO of Clupik.

Beñat Bengoetxea, founder of Esportter, stated that "digital transformation is one of the fundamental pillars to continue promoting sport from the lower categories". Not before affirming that "the key to the implementation of technology in sports entities is that it goes unnoticed, and helps to improve sport from the shadows".